Hello! I'm Amy.
I'm a seasoned marketing & advertising professional located in the beautiful state of California. When I found the marketing profession in college, it felt like home and I knew I wanted to start my career in the industry. Marketing to me is the best of all worlds - creative yet scientific, social and technical, collaborative yet exclusive. I have experience in various disciplines, industries and brands, but what I have enjoyed most about my career is the creative collaboration and strategic analysis which empowers marketers and their initiatives.
Amy Sayuri Genao
MARKETING & PROJECT MANAGER
Phone:
808.384.6304
Email:
Location:
Southern California
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LinkedIn Profile:
linkedin.com/in/mrsamygenao/
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EXPERIENCE
2019 - 2021
Senior Campaign Manager
MICROSOFT ADVERTISING
Own and drive the program and campaign process from planning through launch of global, B2B initiatives on the Lifecycle Marketing team for Microsoft Advertising; the digital advertising engine for Bing.com.
2017-2018
Digital Marketing Manager
BIZX, INC.
Drove online brand growth through implementation and optimization of various inbound digital channels including social media campaigns (paid & earned), SEO, blog, email marketing and referral & event promotions.
2016-2017
Marketing Program Manager
MICROSOFT INTERNET OF THINGS
Created campaigns, events & various marketing initiatives to build OEM awareness and readiness for Microsoft's Internet of Things (IoT) in the Americas. Partnered with multiple OEM distributors & channel partners to support co-marketing campaigns.
2011-2015
Sourcing Manager, Marketing Services
SONY ELECTRONICS, INC.
Responsible for driving savings goals for Sony Electronics $100MM+ marketing and advertising budgets through strategic partnerships, contract negotiations and RFP events.
EDUCATION
1996-2001
Bachelor's Degree
UNIVERSITY OF HAWAII
Bachelor's Degree in Speech Communications
Senator in Student Government, Pi Sigma Epsilon Marketing Org, Gamma Chi Sigma Social Sorority, Campus Information Employee
1992-1996
High School Diploma
HIGH SCHOOL
Punahou School
Track & Field, JV Tennis Team, Band Ensemble, Japanese Community Club
BRANDS REPRESENTED
PORTFOLIO
SKILLS
- Experience in developing and driving marketing strategy & execution.
- High attention to detail and ability to work within stringent deadlines & budgets.
- Highly skilled in integrated marketing communications & omnichannel initiatives.
- Skilled in team environments, partnerships and managing third party agencies.
- Ability to influence others.
MARKETING CHANNELS
Direct Mail, Email Marketing, SEO, Social Media, Promotional Campaigns, Public Relations, Communications, Event Management, Tradeshows, Online Ads, Website Optimization, Webinars, Web Syndication, Video Production, Photography, Radio, CRM Systems, Marketing Automation, Advertising ATL & BTL, Media Placement
AUDIENCE EXPERTISE
Consumer, B2B, SMB, Retail, Dealers, OEM, Enterprise, Commercial, Co-Marketing
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INDUSTRY EXPERTISE
Human Resources, Staffing Industry, Professional Employer Organizations, Non-Profit, Education, Government, Marketing & Advertising Agency, Electronics, Finance, Software, Cloud Servies